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This past week, Air Aroma contributed to the influence of New York City based fashion startup ÉCOLE with a one week pop up shop at Bowery's (blank). "ÉCOLE is the first online destination built exclusively for men to buy smart, stylish menswear essentials." ÉCOLE, referring to the French word meaning school, thinks of itself as a resource and reference for men. Jorge Cosano's inspired startup plays back to the basics, but with an understated, stylish twist for the millennial man.
(blank), Wallplay's concept space for "intimate, branded consumer experiences," provided the quintessential location for this simple yet savvy launch on the art-breathing Bowery at Bleeker Street. Inspired by leather bound school books, the bespoke scent filled the space with notes of leather, oakmoss, sandalwood, and tobacco, creating a nostalgic and sophisticated ambiance.
ÉCOLE has partnered with designers like Richard Chai and Robert Geller to handpick classic and clever creations available at the touch of a button on a mobile device. This curated shopping experience is essential for a man of the current times, who is mindful of style, yet clever and effortless.