Why do old books smell?

A few weeks ago we came across an interesting short video that looks at the reasons why old books smell. Musty and Moldy would be the most common ways to describe the smell of old books however chemists from the University College London that studied the smell described the scent as having grassy notes with a tang of acids and a hint of vanilla for an underlying mustiness.

Hilton Hotel uses Air Aroma coffee scent to draw in customers

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As a global leader in the hospitality industry, Hilton Hotels are seen as modern and forward thinking in their approach to products, amenities and service. It is with this passion that Hilton Hotels worldwide welcomes guests in over 78 countries each day. Hilton Hotels are not only one of the most recognized names in hospitality industry but they were also the first hotel to install televisions in guest rooms. It is therefore no surprise that they also loved the idea of scenting their lobby’s with an ambient fragrance and a few years ago appointed Air Aroma as their fragrance supplier.

Hilton Singapore have recently decided to take the idea of scenting one step further and of course, given the success of the lobby scenting, Air Aroma was approached to assist.

Air Aroma Thailand scenting Rembrandt Hotel Bangkok and Sofitel Hotels

Last month on TAN Network’s Destination-Thailand an interesting segment aired on hotel scenting in Thailand. The program follows Raine Grady as she discovers the world of scenting through Air Aroma. With insight from Tony Wright of Air Aroma Thailand, she visits the Sofitel So Bangkok and then the Rembrandt Hotel Bangkok to literally sniff them out.

The programs explores the art of scent marketing and explains how Air Aroma captures the brand identity of the hotel and translates it in to an aroma or signature scent, which makes visitors feel good and linger longer. 


The scent of an Apple product, sourcing the Macbook Pro fragrance.

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Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & Simon McGlinn. A few months ago these young artists approached Air Aroma seeking assistance with creation of a unique fragrance for their upcoming art exhibition. The aroma requested for the project was the scent of an Apple product being opened for the first time.

A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.

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Join Air Aroma. We are seeking distributor agents worldwide

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Our goal is to become world’s most famous scent marketing company and brand. Although we are already highly regarded and seen as the international leader in providing scent marketing solutions, fragrances and technologies, we believe in there is room to grow and some markets are still untouched.

Air Aroma prides itself on already having the world's largest distributor network in the scent marketing industry. With five regional offices (Australia, Japan, The Netherlands, United States and China), supported by local Air Aroma distributors covering over 80 countries we are very excited about the phenomenal opportunity to expand our growing and profitable business into new countries and markets across the globe.

5 tips for Aromatherapy oils in the home

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1. Air freshener
Combine your favourite fragrance or essential oil with a diffuser to refresh the air in your home. A diffuser is a fast and effective way of spreading an aroma in an even and efficient manner. A few drops in your trash can or rubbish bin is also a great way to clear nasty smells.

2. Assist with sleep and relaxation
If you have trouble sleeping at night a few drops of lavender oil or Ylang Ylang on your pillow can be a great way to unwind and distress. Try adding a few drops to your bath to assist with elevating stress and anxiety or rub the oil into sore, tense muscles during massage.

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Special Mother's Day 15% discount on Fragrances and Aromax's, a great gift idea.

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In celebration of Mother's Day the Air Aroma Online Store is now offering 15% off all online purchases. From now until Mother's Day (May 13) you can use the voucher code mentioned below upon checkout to receive the discount on your entire order.

Mother's Day is a special occasion, treat your Mom to a fabulous gift from Air Aroma. Combine the Aromax with Ruby or Frangipani for the perfect gift!

Limited time Only. Don't miss out! Visit the Air Aroma Online Store

Discount Voucher Coupon: AAMOTHER12