Using scent at trade shows to attract customers

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A lot of time is spent designing displays and signage at trade show stands to make brands stand out from the crowd. Trade shows are filled with brands similar to your own, so what can you do to separate yourself from competitors? How can you influence a potential customer stop by your booth instead of another company’s?

Incorporating a scent to your space can draw prospective customers towards your products. A customer should find your company within a crowded, competitive space, and be attracted to your display.

Once a potential customer is in your space, they should be given a positive and exciting experience that entices all senses. The use of a subtle and distinctive fragrance in your booth leads to customers feeling relaxed and comfortable, resulting in more time spent browsing your products, and thereby increasing the chances of sales.

With over 16 years of experience, Air Aroma has scented everything from small trade shows to large scale exhibitions, creating unique olfactive logos for brands such as Nissan and Carnival Cruises. We know how to design fragrances that will communicate your brands message to your customers, to learn more before your next trade show contact us today.

Assault on the senses, combining fragrance and food

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Blake Malatesta, executive chef of 50 Ocean in Delray Beach, Florida, recently held a multi-sensory dinner for an exclusive guest list. Called "Assault on the Senses", this five-course tasting menu paired each of the 5 senses with a delicious and exotic dish. Lucky diners got to experience Air Aroma fragrances during two of the night's courses: Sound and (of course) Smell.

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Bienvenido Air Aroma Chile!

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This month the Air Aroma network expands further into the Western South American market, as it launches a new local office for Air Aroma Chile. They are a welcome addition to our South American distributors in Bolivia, Ecuador, Brazil and Columbia.

We are very excited to bridge the geographical gap to our Chilean customer base and give access to our wide range of diffuser systems and fragrances for any space. Stay tuned for special offers and updates on our evolving company and products.

To get in touch with our team, please log on to the Air Aroma select contact from the menu options and select Chile or click here.

The scent of lavender for a good night's sleep.

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Everyone likes clean-smelling sheets, but did you know that diffusing a certain fragrance in your bedroom can actually help you get a better night's sleep? Diffusion of a lavender fragrance in the bedroom has been shown to have calming effects, and an increase of deep-sleep in men and women. A study by Wesleyan University found that "lavender serves as a mild sedative and has practical applications as a...method for promoting deep sleep".

Air Aroma Scents “Revealed” Event at Sofitel New York Hotel

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The Sofitel Luxury Hotel in New York is gearing up to launch a photography exhibit that takes a close look at one of the world’s greatest modern artists, works of Olivier Widmaier Picasso, grandson of Pablo Picasso. Thirty photographs were hand selected from the Paris Match collection and include intimate black and white photographs of Pablo Picasso, Salvador Dali and Jeff Koons to name a few. The exhibit will be the first stop of a nationwide tour that premiers on June 4th at the Sofitel New York Hotel. Air Aroma is excited to provide the scenting for this exhibit using the signature Sofitel fragrance.

Air Aroma Now Scenting Bikram Yoga NYC

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Bikram Yoga is hot, in more ways than one. It's wildly popular amongst celebrities, with stars like Beyoncé, David Beckham, Benedict Cumberbatch, and Madonna among its notable practitioners. Bikram yoga is practiced in studios heated to 104°F (40°C) and the 90 minute classes consist of 26 postures and breathing exercises. It's said that the heat of the room allows the body to better release toxins and increases overall physical performance. The heat causes blood vessels to dilate and tissue to expand, improving blood flow and distribution of oxygen throughout the body and creating an overall sense of well-being.