Air Aroma at Mercedes Benz Fashion week 2016

Fashion fever has taken over Sydney with Mercedes-Benz Fashion Week Australia 2016 unveiling the Resort 17 collections from the nation’s most sought after designers.

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Air Aroma at Mercedes Benz Fashion week 2016

A new visual identity, a new website, still Air Aroma

Over the last 18 years, Air Aroma has evolved from humble beginnings to a global scent marketing agency located in over 100 countries. Over the years, Air Aroma’s pioneering approach to creating scents for brand identities, coupled with our...

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A new visual identity, a new website, still Air Aroma

The Synergy of Senses

Our sense of smell is the strongest of our senses, having a direct link to two major areas in the brain involved in emotion and memory: the amygdala and hippocampus. Scent can trigger an emotional response instantly if there’s information stored...

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The Synergy of Senses

Enhance your sense of smell

Become one with your nose and improve your sense of smell with only a few simple tips. Begin by taking notice of the smells around you in everyday life.

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Enhance your sense of smell

It's all about the Absolutes

Absolutes are regarded as the purest and most aromatic form of fragrance from natural plant sources. These highly concentrated products are more fragrant than essential oils, and often portray the truest scent to the natural source. A number of...

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It's all about the Absolutes

Smell Receptors Take a Snooze in the Winter

Smells are some of the strongest indicators of the season. Each seasons carries its own unique set of aromas, and they are starkly different. Fresh flowers and thawed earth in the spring, barbeques and hot pavement in the summer, crispy leaves in...

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Smell Receptors Take a Snooze in the Winter