Blake Malatesta, executive chef of 50 Ocean in Delray Beach, Florida, recently held a multi-sensory dinner for an exclusive guest list. Called "Assault on the Senses", this five-course tasting menu paired each of the 5 senses with a delicious and exotic dish. Lucky diners got to experience Air Aroma fragrances during two of the night's courses: Sound and (of course) Smell.
This month the Air Aroma network expands further into the Western South American market, as it launches a new local office for Air Aroma Chile. They are a welcome addition to our South American distributors in Bolivia, Ecuador, Brazil and Columbia.
We are very excited to bridge the geographical gap to our Chilean customer base and give access to our wide range of diffuser systems and fragrances for any space. Stay tuned for special offers and updates on our evolving company and products.
Everyone likes clean-smelling sheets, but did you know that diffusing a certain fragrance in your bedroom can actually help you get a better night's sleep? Diffusion of a lavender fragrance in the bedroom has been shown to have calming effects, and an increase of deep-sleep in men and women. A study by Wesleyan University found that "lavender serves as a mild sedative and has practical applications as a...method for promoting deep sleep".
The Sofitel Luxury Hotel in New York is gearing up to launch a photography exhibit that takes a close look at one of the world’s greatest modern artists, works of Olivier Widmaier Picasso, grandson of Pablo Picasso. Thirty photographs were hand selected from the Paris Match collection and include intimate black and white photographs of Pablo Picasso, Salvador Dali and Jeff Koons to name a few. The exhibit will be the first stop of a nationwide tour that premiers on June 4th at the Sofitel New York Hotel. Air Aroma is excited to provide the scenting for this exhibit using the signature Sofitel fragrance.
Bikram Yoga is hot, in more ways than one. It's wildly popular amongst celebrities, with stars like Beyoncé, David Beckham, Benedict Cumberbatch, and Madonna among its notable practitioners. Bikram yoga is practiced in studios heated to 104°F (40°C) and the 90 minute classes consist of 26 postures and breathing exercises. It's said that the heat of the room allows the body to better release toxins and increases overall physical performance. The heat causes blood vessels to dilate and tissue to expand, improving blood flow and distribution of oxygen throughout the body and creating an overall sense of well-being.
This new installation will showcase three musicians, Ben Frost, Tim Hecker, and Steve Goodman (aka Kode9), and three fragrances that have been designed to complement their music. Using an Aroslim system, the fragrances will be diffused when their coordinating music is being played in the exhibit. The exhibit will also feature visuals by Manuel Sepulveda and Marcel Weber. Unsound’s Małgorzata Płysa, the co-curator of the project, said, "scent and sound are both the most ephemeral of senses - without having a visible physical form, an image attached to them, they have the power to trigger emotions, uncover memories and move other senses."