In the highly competitive retail industry, brands are finding it increasingly difficult to distinguish themselves from competition. For years retail brands have been creating store experiences that take into account the visual décor, employee dress codes, and the right ambient music. This month, InstoreMag features Air Aroma and looks at our innovative approach to scenting retail store environments.
Our sense of smell is unique in the way we associate scents with memories and experiences. Initially when shoppers first experience a signature scent they are often unaware that they are experiencing a scented environment, however after only spending a short time in a scented store, shoppers quickly start to connect with the brand in a more emotional and memorable way. This is the power of scent and why retail brands in fashion, jewelry, automotive and more are integrating uniquely crafted store scents as part of their overall brand experience.