The Wood of Gods

One of the most desirable and rare raw ingredients found in perfumery is agarwood, popularly referred to as oud or oudh. The indescribably deep, woody, balsamic scent of oud comes from the immune defense of the Aquliaria tree species found...

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The Wood of Gods

Air Aroma at Mercedes Benz Fashion week 2016

Fashion fever has taken over Sydney with Mercedes-Benz Fashion Week Australia 2016 unveiling the Resort 17 collections from the nation’s most sought after designers.

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Air Aroma at Mercedes Benz Fashion week 2016

A new visual identity, a new website, still Air Aroma

Over the last 18 years, Air Aroma has evolved from humble beginnings to a global scent marketing agency located in over 100 countries. Over the years, Air Aroma’s pioneering approach to creating scents for brand identities, coupled with our...

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A new visual identity, a new website, still Air Aroma

The Synergy of Senses

Our sense of smell is the strongest of our senses, having a direct link to two major areas in the brain involved in emotion and memory: the amygdala and hippocampus. Scent can trigger an emotional response instantly if there’s information stored...

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The Synergy of Senses

Enhance your sense of smell

Become one with your nose and improve your sense of smell with only a few simple tips. Begin by taking notice of the smells around you in everyday life.

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Enhance your sense of smell

It's all about the Absolutes

Absolutes are regarded as the purest and most aromatic form of fragrance from natural plant sources. These highly concentrated products are more fragrant than essential oils, and often portray the truest scent to the natural source. A number of...

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It's all about the Absolutes