Air Aroma has been exclusively selected as the official scent partner for the International Luxury Hotel Association. ILHA is a non-profit professional association that fosters development of luxury hospitality worldwide. Its vision is to be the preeminent association promoting, advancing, and ultimately unifying the luxury hotel industry by means of research and insight.
The 2015 ILHA Luxury Hotel Conference was this past weekend in Orlando, Florida at the Orlando Convention Center. It was a huge success, bringing together professionals and leaders in luxury hospitality and wellness for keynotes, meetings, and networking events. Air Aroma had the chance to present our range of products and fragrance designs for thousands of industry colleagues and visitors. In addition, Carly Fowler, National Account Manager at Air Aroma USA, was selected as an industry speaker at this year's event. Carly presented insight into scent marketing and strategies for high-end properties, elaborating on Air Aroma's unique signature scent process for brands and the science of olfactive logos. Carly explained how a unique scent logo eternalizes the positive experience and memory of guests' stay at the hotel. This helps create deeper and more meaningful connections with hotel guests while also emphasizing brand recognition.
Thank you to ILHA for selecting Air Aroma as their exclusive scent partner! We look forward to the many possibilities ahead by contributing to exciting development within the luxury field.