In 1956 Jacques Dessange opened his first salon on the Champs Elysées in Paris, one of the most prestigious sites in Paris. Before long, top Parisian designers Christian Dior and Coco Chanel sought his talent for their collection shows. Models and celebrities such as Brigitte Bardot, Jean Seberg, Kim Novak and Jane Fonda all wore his hair designs helping spread the Dessange brand.
For half of a century, reception, savoir-faire, dialogue, competence, and complete hygiene have been part of the exclusivity and point of difference that define the Dessange "brand philosophy".
Today, more than 50,000 customers worldwide walk into a Dessange salon seeking the unique Dessange experience.
In keeping with the brand philosophy and helping the Dessange luxury brand thrive further, Air Aroma perfumers worked to carefully select the right fragrances to complement the salon's style, location and cliental.
From April 1st to 3rd, Air Aroma China showcased at HotelEx in Shanghai New International Expo Center. The stand layout expressed the spirit of Air Aroma – simple, modern, colorful and stylish design.
Air Aroma scent diffusers and fragrance range was on show to those in attendance and Air Aroma also officially launched to the Chinese market the new diffuser known as Aromini. This certainly caught a lot of attention throughout the exhibition. In addition to the diffusers and fragrances, Air Aroma China also showcased and retailed various therapeutic sprays. The focus was on functional sprays, including Arobalance – relieving stress, Arotec - removing odor and another Air Aroma branded spray that assists to relax and help us sleep.
Australian artist, designer and inventor, Lucy McRae has teamed up with scientists to work on her latest project entitled 'Swallowable Parfum'. The pills are being designed to work so that when the body perspires the fragrance is released as a 'biologically enhanced odor'.
Sounds strange, but this project could be the next big thing for the cosmetics industry as technology advances are now making these kind of projects achievable. Lucy, whose studio is based in Amsterdam, chose her home town of Melbourne, Australia to debut the initial work this month and the response so far has been extremely positive.
Air Aroma features on MSN to talk about Hotel Scenting with Air Aroma representative Alex Cosic. International hotel chains such as the Sheraton, Sofitel, Westin, InterContinental and Mandarin Oriental are all using carefully selected fragrance to create a luxury 5 start feel and perfect first impression with their guests.
Hotel scenting originally started with the larger hotel chains, however with lower price points and advances in technology Air Aroma has made it affordable for the smaller Hotels and Boutique Hotels. Scent creates a point of difference for individual hotels and thus it has now become a must have for hotels at all price points.
The Dutch tulip season runs from mid March to mid May each year and attracts hundreds of thousands of people from all over the world. More than a billion tulips are now ready to begin to bloom in a fabulous array of colour that transform the dutch landscape.
The Keukenhof Gardens (meaning kitchen yard or garden) opens today and is the worlds most famous spring garden and largest bulb park in the entire world. It is situated between Amsterdam and The Hague and covers over 30 hectares and has over 7 million flower bulbs planted by hand each year.
To celebrate this special and unique event Air Aroma is offering a special $US199.00 price on a limited edition orange and lime Aromax.
Be quick - only while Stocks last! Offer valid to 30 April 2013.
It's March and that means spring is upon us with the first day of spring only days away. To the Japanese, spring is unanimous with pale pink petals graced by blue skies and the scent of Cherry Blossom.
Every year Japan celebrates the beauty of the Cherry Blossom with many special festivals and events known as the Cherry Blossom viewing. The Japanese Meteorological Agency even tracks the weather and seasons on the news to advise people when the Blossoming is due to begin in areas all across the country. This year, Cherry Blossoms are predicted to open according to their usual schedule in most of Japan with the exception of the Western Japan where they are forecast to open earlier than normal.