Smells like Money

Mike Bouchet, an American artist known for his bold, multidisciplinary works that dig at the realities of consumer culture, has recently produced a piece that inspires commentary on American capitalism. With an ode to greed, materialism and power,...

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Smells like Money

Essential Orange Blossom

The bitter orange tree is one of the most useful for the fragrance industry—every part yields an interesting raw material. The delicate white flowers provide both Orange Blossom and Neroli essential oils, which are among the most popular...

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Essential Orange Blossom

Smell, experience, remember

It’s no secret that experiential marketing creates incredible results for businesses, reaching consumers on a personal level, appealing to their emotions and desire for thoughtfully tailored experiences.

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Smell, experience, remember

Air Aroma at Boutique Design New York 2016

Air Aroma is looking forward to bringing its scent marketing expertise to the 2016 BDNY trade fair, a trade show and conference for the hospitality and design industry. It’s happening this week, November 13th & 14th at the legendary Jacob K....

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Air Aroma at Boutique Design New York 2016

Sandalwood - Liquid Gold

One of the most luscious, alluring scents belongs to the widely acclaimed Sandalwood. It is an anciently revered fragrance, particularly in Eastern culture, but has circulated more recently through the West in perfumery. Its uniquely warm and sweet...

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Sandalwood - Liquid Gold

Innovation in Fragrance

With the personal connection, memories and bonds formed through our sense of smell it is no wonder that fragrance is an emotionally driven and often romanticized industry. But behind the histories, feelings and stories told by scent, modern-day...

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Innovation in Fragrance