Intercontinental Luanda Miramar, an IHG Hotel, is Luanda’s first internationally recognized 5-star hotel, offering a refined combination of luxury and local charm. The hotel is the first in the region to implement HVAC scenting, an advanced method of scent diffusion technology commonly used in large and luxury hotels around the world. Working with global scent marketing firm Air Aroma, Ecoscent diffusers were installed to bring a luxurious and memorable ambiance to the hotel’s grand lobby. Installed at the end of 2024, these are the first HVAC connected diffusers used in Angola.

HVAC scenting, an advanced scent diffusion method created by Air Aroma, is the most effective way to scent large areas. The patented cold air diffusion technology allows for scent to travel evenly and consistently throughout a space by pushing a dry mist of scent with the airflow. This is ideal in areas like large atriums, such as InterContinental Luanda Miramar’s 24 story tall lobby, and spaces where technology is preferred out of sight. HVAC scenting seamlessly integrates an ambient scent into the space, forming a sensory layer of interior design. With built-in timers and customizable strength settings, Ecoscent diffusers are custom programmed for each space to diffuse the optimal level of scent and create the perfect ambiance. The Ecoscent is available globally through direct inquiry with Air Aroma.

An Oasis of Luxury in the Heart of the City

Luanda, the capital of Angola, is a vibrant port city on the west coast of Southern Africa. Situated in the lush Miramar district in the beachside capital, InterContinental Luanda Miramar overlooks Luanda Bay and offers the perfect West African retreat. Regularly hosting global politicians and leaders, the hotel’s prominence and prestige is a key feature for Angola. The hotel features contemporary amenities tailored for both business and leisure travelers, including an outdoor swimming pool, a full-service restaurant, and comprehensive meeting facilities. Guests can effortlessly explore the area, renowned for its upscale dining, rich local culture, and breathtaking wilderness.

“This is the most important hotel I’ve had the honor of working in. As the only luxury hotel in Angola, we often host global leaders so our property requires a certain level of prestige. I knew that incorporating a signature scent was an important aspect for our brand recognition. Air Aroma’s brand scent elevates our hotel providing that 5 star experience that guests enjoy with the InterContinental brand. We are proud to be working together to create a pleasant and memorable ambiance in our hotel.”

-Shankey Sehgal, Director of Rooms

The Ecoscent HVAC Scent System by Air Aroma

The Ecoscent is discreet, powerful and connects to your HVAC system, ideal for scenting large areas like hotels, casinos and fashion stores.

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A Partnership Built on Expertise and Innovation

This expanded collaboration with IHG Hotels highlights Air Aroma’s global prowess as a trusted partner in the hospitality industry. Through the creation of bespoke fragrance profiles, Air Aroma has successfully infused sensory branding into these distinctive hotel brands, helping them create immersive guest experiences.

Hotel Indigo, renowned for its vibrant and dynamic atmosphere, celebrates the spirit of its surrounding neighborhood in every location. Air Aroma has crafted a custom scent “Curiosity” that mirrors this narrative, blending local inspiration with sophistication, adding an olfactory layer to Hotel Indigo’s immersive experience. Bright and confident, the illuminating aroma opens with citrus notes of grapefruit, lime, and tangerine for a cheerful first impression. A vibrant spice with nuances of rose and berry; pink peppercorn imbues confidence with an unexpected hint of playfulness, while a strikingly beautiful texture is unearthed in the base note of tonka bean. Each hotel now features a carefully developed fragrance that enhances the sense of discovery and cultural storytelling that is central to the Hotel Indigo brand identity.

Crowne Plaza Hotels are synonymous with modern elegance and relaxation. Air Aroma’s signature scent for Crowne Plaza “Black Tea & Bergamot” strikes the perfect balance between revitalizing freshness and calm sophistication, designed to energize guests while also promoting a sense of well-being. Bergamot and rosebuds offer a touch of sweetness and elegance. Combined with soothing black tea leaves, warm amber, and comforting cedarwood, the result is a fragrance that’s both uplifting and comforting with a nod to possibility. The fragrance captures the essence of Crowne Plaza’s commitment to being a haven for productivity and comfort, making every guest’s stay more memorable.

Elevating the Guest Experience with Signature Scenting

Air Aroma’s advanced scent diffusion technology will be seamlessly integrated throughout the public spaces and lobbies in both Hotel Indigo and Crowne Plaza hotels, ensuring that the fragrances complement the design elements of each property while remaining subtle and inviting. By partnering with IHG to roll out signature scents across their properties, Air Aroma continues to demonstrate its ability to meet the unique needs of high-profile hospitality brands on a global scale.

“Our collaboration with IHG Hotels further solidifies Air Aroma’s position as a global leader in scent marketing,” said Alan van Roemburg, CEO at Air Aroma. “We take great pride in designing and delivering high-quality, bespoke fragrances that reflect the ethos of each brand. The partnerships with Hotel Indigo and Crowne Plaza are a testament to the power of sensory branding and its ability to transform guest experiences in ways that go beyond visual design.”

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Holiday Inn Scent

The Holiday Inn scent aims to encapsulate the brand’s joyful and positive personality, capturing a sincerity that creates warm memories for guests of every kind – families, business travellers, and road trippers. Echoing the iconic bright green of Holiday Inn’s “H”, the uplifting scent aptly named “Bright Sunshine” features fresh, citrus, and green notes, including Green Apple and Bamboo. The vibrancy in the scent reflects the energetic and friendly vibe of the brand, which was recently modernized to include a more sophisticated style and bold look, flexible open spaces that cater to the needs of today’s traveller, a refreshed centralized welcome, and modern exteriors. The hotel signature scent by Air Aroma creates an inviting, memorable experience for guests, whether they’re looking to eat, relax, work, or have fun in one space.

Holiday Inn Express Scent

Holiday Inn Express ensures simple, smart travel essentials and efficient, seamless experiences for guests. The Holiday Inn Express signature scent invigorates with a sense of freshness through notes including Bergamot and Sage. Named “Express Energy”, the scent reflects the sense of flow and purpose that embodies the simple, smart traveller. Facilitating consistency across its thousands of locations, the custom scent makes a clean impression and leaves a positive mark. Diffused at entrances using Air Aroma’s patented diffusers to mark a sense of arrival and comfort, The Holiday Inn Express signature scent blends the familiar with the new.

Air Aroma and IHG

Holiday Inn Express has grown rapidly due to its value proposition, while Holiday Inn remains a strong, established choice for more full-service needs. This differentiation allows IHG to appeal to a wide range of travelers, from those seeking comfort and convenience at an affordable price to those looking for a full-service experience with more amenities.

Air Aroma is thrilled to be partnered with the beloved and trusted Holiday Inn brand, as we continue to bring positive experiences to guests through scent across the globe.

Trusted by IHG, one of the largest and most ubiquitous hospitality brands in the world and a leader in sustainability practices, Air Aroma’s expertise is valued for our global network, discernment in designing fragrances, environmentally friendly scent systems, as well as our tailor made approach to working with clients.

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