The Hotel Show Dubai 2024 takes place June 4 to June 6 at the Dubai World Trade Centre. This event has been a key platform for the hospitality industry for over 20 years, bringing together regional buyers and global suppliers. It is known for attracting thousands of serious buyers annually, offering an unparalleled opportunity for networking, discovering new products, and conducting business.

As the longest-running and most influential face-to-face trade event in the region, The Hotel Show Dubai allows participants to source a wide range of products from both global and regional exhibitors. The event provides the latest information on industry developments and showcases innovative solutions that drive success in the dynamic hospitality sector.

For more details, you can visit the official website of The Hotel Show Dubai 2024​ (The Hotel Show Dubai)​​.

With close to two decades of experience, Air Aroma prides itself on an unmatched level of scent marketing experience and knowledge. As the world’s first scent branding agency, we’ve worked with some of the largest and best-known global brands and fortune 500 companies. Our innovative scent creation process delivers distinctive signature scents creating unrivaled results for our clients. We’re proud to participate in this successful event and demonstrate our expertise within the hospitality industry.

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In addition to the perfect lighting, styling, and venue, contemporary designers have learned to incorporate various other sensory dimensions to their shows beyond visuals in order to express their concept and stand out amongst their peers. With the introduction of scent on the catwalk, brands can elevate the memorability and impact of their fashion week showing in the minds of their guests, the most important players in the industry. In recent years, big names such as Manning Cartell, Max Mara, Scotch & Soda and Hugo Boss have all implemented scenting in their seasonal shows.

Ideally, a brand’s scent is as identifying as their logo. Often, a label’s signature scent can portray their personal brand’s essence in a way that simple visuals cannot. Scent is far more nostalgic and visceral to an individual, heading straight to our brain and creating memory association as well as the strongest emotional response out of all our senses. When combined with an experience, scent allows that interaction to be experienced in a more personal and intimate way. When employed over the duration of a fashion show, not only can the scent call to mind the central personality of a brand, but it can add a new dimension to the overall ambiance of the experience as directed by the designer. According to an experienced designer, scenting during a show “puts the guests, in a very subconscious way, into exactly the mood the designer wants them to be”. Whether the collection is comprised to create a feeling of shock, simplicity, or ingenuity, specialized scenting profiles can help express this mood seamlessly and wordlessly to guests.

The implementation of scent during fashion shows completes the overall experience. Guests visually watch the show, hear the complimentary soundtrack, and smell the mood as intended by the designer. With scent, the brand is able to tell a full story, creating a moment that exists outside of a time and place and that makes a lasting impact in one’s subconscious. In totality, scenting during fashion week helps brands bring their fashion fantasies to life.

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In present times, the castle allows visitors to explore the ornately decorated rooms and lush, fragrant rose gardens while learning about the castle’s history from medieval to modern times. As a renowned tourist attraction, the Wildegg Castle is the ultimate venue to experience the exciting olfactory tour “The Festival of Fragrances / Festival der Düfte” creating a portal to the past with the power of scent. “The Festival of Fragrances” will take place between October 17-22, inviting visitors to explore the sights & scents of the castle, seducing them into the fascinating world of fragrance.

Fifteen individual rooms within the castle will be imbued with a unique fragrance creation. A team of international perfumers, aromatherapists and creative teams developed the fragrances for each room to amplify the sensory experience. Heavily inspired by historical and cultural influences, the fragrances will explore the heritage of each room – recalling stories from previous tenants the Effinger family while touching on the evolving political, religious and social norms over the centuries. To protect the integrity of the fragrances and ensure evenly scented surroundings, all scents will be diffused through Air Aroma cold-air diffusion equipment. As the leading scent marketing company Air Aroma’s scent diffusion products preferred by perfumers and fragrance enthusiasts.

Each of the rooms will be immaculately staged with objects from the Museum Aargau for a historically accurate representation of the time. The traditional furnishings in combination with a unique fragrance will transport visitors on a journey to the past. Guests can wander the castle alone or be guided by the perfumer’s themselves for an in-depth understanding about the fragrance creations and story of the castle. 

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Le Grand Musee du Parfum, the world’s first scent-centric attraction is located in Paris, the capital of perfume. The museum is set in the heart of Paris’s Golden Triangle inside the 19th century mansion that was formerly Christian Lacroix’s haute couture house. The content takes visitors through a multi-sensory journey throughout the history and science of perfume making using high-tech graphic, sound and scent installations. 

The olfactory journey begins in ancient Egypt with the first fragrance ever created by man, Kyphi, a pungent woody compound used to invoke the gods. Visitors are then guided through the scents of different eras throughout history to the 20th century where Paris is consolidated as the centre of scent and perfumery. Interactive installations have been designed to allow tourists to smell the 25 iconic base ingredients used by perfumers, such as rose absolute, orange blossom or patchouli.

The Garden of Scents hosts an artistic installation of trumpet-like diffusers which emit various evocative smells such as fire smoke, cinnamon and even Coca-Cola for visitors to identify. It is here where visitors will learn the extraordinary emotional power of scent. Behind the mansion, a garden will be planted with aromatic plants and flowers which are specially cultivated for their scent such as jasmine and rose.

The museum boasts state-of-the-art technology which allows visitors to record the fragrance accents they like on an electronic card as they make their way around the exhibits. At the end of the experience, interactive stations will allow patrons to purchase perfumes containing the ingredients and fragrance accents they have enjoyed. The innovate museum hopes to attract the increasing number of tourists that visit Paris for luxury shopping and lead visitors deep into the secrets of perfume making. 

To learn more or visit the museum, go to the Le Grand Musee du Parfum website

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Due to the nuances of a crisp freshly printed dollar as well as a warm and worn bill, the US Dollar bill lives many lives and inspires a range of associations. Bouchet’s Tender is the scent itself within an open empty gallery, creating a space for a reflective sensory experience. 

Air Aroma partnered with Marlborough Chelsea to deliver the scent, creating a subtle ambiance that permeates throughout the 6,000 sq. ft. gallery. To develop the scent perfumer Marc Vom Ende spent many months researching, perfecting and even extracting chemical compounds from pressed bills. Cotton and linen were fused with ink, as well as 100 other volatile organic chemicals like leather, metal, salt and sweat, to create the distinct aroma.

Tender opens Jan 19 and remains until Feb 25 at Marlborough Chelsea Gallery in Chelsea, New York City. You can stop by to experience it for yourself and learn more about the artist. http://marlboroughchelsea.com

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BDNY is in its 16th year now, and has been featured in Trade Show Executive Magazine’s annual 50 Fastest Growing Shows list for the third consecutive year. The BDNY environment encourages an atmosphere for learning, connecting, and growing, featuring more than 600 vendors in the hospitality design industry. Featured are exceptional products that help create the “wow factor” in hotels, restaurants, and spas around the world.

“Boutique Design New York (BDNY) offers hospitality design professionals a more engaging, more productive trade fair experience. BDNY’s attention to aesthetics, its focused product selection and signature, on-floor Designed Spaces create an immersive environment—an ease of doing business—that’s made it one of the fastest-growing trade fairs in the U.S.” 

Air Aroma is proud to exhibit as the only scent marketing company in BDNY. With our network of prestigious clients, signature scent design projects and innovative, stylish scent diffusers, we are looking forward to connecting with others in the design industry. 

Come say hello! We’ll be at Booth 1577, 10am-5pm Sunday Nov 13th and Monday November 14th. For more information on BDNY and how you can attend, read here: http://www.bdny.com  

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There is one flower that happens to be the antithesis of this, the bloom of the Amorphophallus Titanium; otherwise known as the Titan Arum or the corpse flower. The reason for this formidable flower is the putrid smell of rotting flesh it gives off when it blooms.

Native only to Sumatra, Indonesia, the corpse flower can grow up to 12 feet in the wild or 6-8 feet in cultivation, and blossoming is a rare and special event. The scent of rotting meat during the flowering attracts carcass eating insects which help pollinate the plant. 

The deep red color and texture of the inside of the plant paired with the warm body temperature during its peak provide disturbing yet fascinating results. The incredible spectacle lasts only 1-2 days but surely makes its presence known. It is an extremely rare occurrence, as the last time this spectacle occurred in the US was in 1939, nearly 80 years ago at the New York Botanical Garden.

This rare and potent flower takes 10 years to cultivate in order to be primed for flowering, and the Botanical Garden has tenderly cultivated one of these enormous plants, awaiting its millennial debut. The bloom is expected this weekend, Saturday and Sunday only at the New York Botanical Garden. While the event is short lived, it is sure to be a popular draw with its pungent presentation. A “corpse flower cam” constantly records any approaching developments of the flowers’ ironically beautiful bloom so that admirers can make the journey to the New York Botanical Gardento experience this putrid smelling flower in person, a true horticultural gem.

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Last year, we worked closely with Daniela Ciocan, Cosmoprof North America’s Director of Marketing, to create an uplifting, energizing, and unique aroma to be diffused throughout the show floors. This fragrance, will again be diffused in the entrance ways and check in areas of the exhibition, helping to create a bespoke sensory experience for all attendees.

Daniela Ciocan, Marketing Director, CPNA:  “Its return is evidence of our commitment to create novel collaborations and unique experiences for attendees as there are few to no shows in beauty with their own customized scent.”

The CPNA signature scent was custom designed around the company’s origins, which can be traced back to Italy. Drawing on nearly 20 years of experience in helping companies implement scent as part of their overall branding strategy, Air Aroma took many aspects of the event into consideration including the brand history, audience, brand positioning in the beauty industry, location, and overall event aesthetic. The resulting fragrance takes you on an olfactive journey with classic notes of rustic Italian citrus and rich orange blossom. Designed to create an elevated sensory experience, notes of sparkling grapefruit, crisp bergamot, and fresh mandarin open this fragrance. Luxurious, sophisticated floral notes of neroli welcome attendees, exhibitors, and media to the world’s most celebrated beauty trade show. Lastly, the scent is balanced with soft, delicate notes of white musk, amber, and blonde woods to ensure those who experience it are delivered a memorable sense of luxury.

We are thrilled to scent CPNA’s event again this year due to overwhelming attendee feedback. We hope you get to experience it for yourself at the 2016 show! For more about Cosmoprof North America’s exhibition, please click here.

To learn more about how Air Aroma can help distinguish your brand or event from others, please contact us by clicking here.

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With show divisions in kitchen, rooms, guest, food+beverage, and tech, Air Aroma is a unique exhibitor at the event, providing the exciting feature of scent as an olfactive logo and introducing scent into hotel spaces to amplify ambiance and experience amongst hotel guests. We are delighted to be involved and eager to learn and connect with you!

Using our consummate experience as scent innovators, Air Aroma has translated the spirit of this event into a signature scent that boasts fresh notes of bergamot and mandarin with clean finishes of cotton flower and white tea. The scent will be diffused throughout various places on the show floor, allowing guests to experience the invigorating effects of scent diffusion. 

Join us as we connect with industry innovators, decision makers and influencers in the hospitality industry at this year’s HX: The Hotel Experience event. Ask us about our products, the experiences we create, and how we can create a special scent for you or your brand. 

For more information on the event, please visit: http://www.thehotelexperience.us

“HX is a multimillion-dollar re-imagination of the ultimate in hospitality for hospitality.”

http://www.javitscenter.com

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The 2015 ILHA Luxury Hotel Conference was this past weekend in Orlando, Florida at the Orlando Convention Center. It was a huge success, bringing together professionals and leaders in luxury hospitality and wellness for keynotes, meetings, and networking events. Air Aroma had the chance to present our range of products and fragrance designs for thousands of industry colleagues and visitors. In addition, Carly Fowler, National Account Manager at Air Aroma USA, was selected as an industry speaker at this year’s event. Carly presented insight into scent marketing and strategies for high-end properties, elaborating on Air Aroma’s unique signature scent process for brands and the science of olfactive logos. Carly explained how a unique scent logo eternalizes the positive experience and memory of guests’ stay at the hotel. This helps create deeper and more meaningful connections with hotel guests while also emphasizing brand recognition. 

Thank you to ILHA for selecting Air Aroma as their exclusive scent partner! We look forward to the many possibilities ahead by contributing to exciting development within the luxury field. 

To learn more about the ILHA Conference this past weekend, read here: http://www.luxuryhotelconference.com

To learn more about the ILHA, click here: http://www.luxuryhotelassociation.org

Thinking about designing a signature scent for your high end hotel or property? Contact us here to start scenting.

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