Air Aroma hits the mark in Peru

24-09-2009

In a recent publication of Semana Económica, Alfredo Pérez-Costa, Air Aroma distributor in Peru explains about the power of scent branding.
Increased sales and happier customers are only some of the many powerful benefits of scent branding that are discussed in the article.
All thanks to our sense of smell being directly linked to the part of our brain responsible for regulating our emotions and long-term memory.
Turn on your Spanish translator and enjoy!

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