Australian artist, designer and inventor, Lucy McRae has teamed up with scientists to work on her latest project entitl ...

When you walk into any retail store literally everything around has been designed in a particular way to make you want ...

Consumer watchdog website Choice, this month feature Air Aroma Australia in an investigative report into scent marketin ...

Many people believe the most effective form of marketing is visual as people trust and value something tangible that th ...

It is well known that businesses that innovate and differentiate themselves from their competitors achieve higher retur ...

As a follow up to their recent article on Air Aroma’s Macbook signiture scent, entitled Weirdest perfume ever? , The ...

Famous fashion magazine ELLE, this month feature in their magazine a fragrance special, entitled ‘Fragrance by Design ...

Last month on TAN Network’s Destination-Thailand an interesting segment aired on hotel scenting in Thailand. The prog ...

Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & S ...

Retailers big and small are using scent marketing to make customers feel at home in their stores. Today Tonight feature ...