Perfume in 'Pill' form by 2023
Australian artist, designer and inventor, Lucy McRae has teamed up with scientists to work on her latest project entitl ...
Cherry Blossom Season
It's March and that means spring is upon us with the first day of spring only days away. To the Japanese, spring is una ...
Improving 'Hospital Smell' with essential oils and aromatherapy
There’s a certain smell in hospitals, which for many people immediately conjures up negative feelings and association ...
National Geographic feature article on the brain and the link between memory and smell
If you are shopping around town this month you will have no doubt passed by a magazine rack, which contained this, the ...
Study finds sleep learning is possible, thanks to scent
Weizmann Institute, an international center of scientific research has recently conducted a study around learning while ...
Does scent make you spend?
When you walk into any retail store literally everything around has been designed in a particular way to make you want ...
Trouble Sleeping, Arobalance natural sleeping remedy
Do you have trouble sleeping at night but don’t want to take sleeping pills? Are you sick of sleepless nights tossing ...
Multi sensory marketing considered most effective
Many people believe the most effective form of marketing is visual as people trust and value something tangible that th ...
Explore the science of scent
Interested in the science of scent? Check out this insightful video that was put together by Creativeta. Minna Kane exp ...
Sense of smell could soon be used as early detection for Alzheimer's and Parkinson's disease
A research report has been recently published that examined the effect of Alzheimer's disease and Parkinson's disease o ...
Why do old books smell?
A few weeks ago we came across an interesting short video that looks at the reasons why old books smell. Musty and Mold ...
The scent of an Apple product, sourcing the Macbook Pro fragrance.
Greatest Hits is an artistic collaborative group comprising of Melbourne based artists Gavin Bell, Jarrah de Kuijer & S ...
5 tips for Aromatherapy oils in the home
1. Air freshener Combine your favourite fragrance or essential oil with a diffuser to refresh the air in your home. ...
Why is smell important?
Understanding the sense of smell Understanding how the sense of smell works has been heavily studied in recent years ...
Middle Eastern fragrances, big growth for scent industry
Middle Eastern fragrances will be the next big thing. Perfume and scent is an integral part of Arabic and Islamic cultu ...
BBC Four Perfume Documentary
Last year BBC 4 aired an interesting 3 part documentary series called perfume. The series examines the multi-billion-do ...
Air Aroma, fighting bacteria in the medical industry
This week Air Aroma has been featured on the Novansans blog. The Novasans blog is a comprehensive global healthcare di ...
No Stress - Arobalance. Available soon from Air Aroma
Air Aroma is proud to announce a world first in stress relief. Air Aroma’s No Stress - Arobalance™ is a unique sci ...
Making Scents video by IFRA
The International Fragrance Association North America is releasing an educational animated video series to explain, in ...
A study on scenting public transportation
Imagine yourself meeting friends for lunch. You jump on the bus and there's a disgusting smell of a mixture of body od ...
Chanel No 5, a classic perfume
Arguably the world's most iconic perfume, Chanel No 5 has truly stood the test of time. Ninety years later and it is st ...
Fraunhofer developing bike helmets that scent when damaged
Researchers at Germany’s Fraunhofer Institute have developed a manufacturing process that injects microcapsules conta ...
TED Talks - Luca Turin on the science of scent
Biophysicist Luca Turin studies the science of smell. He's a leading proponent of the vibrational theory of smell -- th ...
BUYOLOGY - Martin Lindstrom's Latest Book
What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, ...