Last month on TAN Network’s Destination-Thailand an interesting segment aired on hotel scenting in Thailand. The program follows Raine Grady as she discovers the world of scenting through Air Aroma. With insight from Tony Wright of Air Aroma Thailand, she visits the Sofitel So Bangkok and then the Rembrandt Hotel Bangkok to literally sniff them out.
The programs explores the art of scent marketing and explains how Air Aroma captures the brand identity of the hotel and translates it in to an aroma or signature scent, which makes visitors feel good and linger longer.
At Sofitel So, a rainforest signature scent was selected for the lobby area to blend with view and location. However a chocolate scent called ‘Choco Berry’ was selected for use in the lower lobby to entice customers into the hotel’s chocolate café ‘Chocolab’. It was important for Sofitel So, as Gilles Cretallaz (General Manager) explains, that the hotel have a point of difference given it is a brand new hotel and there is so much competition in the area.
The Rembrandt Hotel was one of the first Thailand hotels to use lobby scenting. Here a signature scent of Jasmine is used within the lobby to fit with the clientele demographic of the hotel. Eric Hallin (General Manager) explains many clients mention they love coming to the hotel as it smells so fresh.