The Nose

Freshly brewed coffee, a piping hot Sunday roast, freshly cut grass, soothing eucalyptus… Ever wondered why a smell can instantly transport you to a memory of years gone by? Smell is one of the most powerful stimuli known. Scent receptors in the nose connect directly to the section of the brain responsible for memory and emotion.

The memories and emotions inspired by smell are as diverse as the range of scents available. A stimulating scent will engage the body and mind to leave a pleasant, longer lasting impression.

Did you know?

The sense of smell works 24 hours a day and is the one human sense that cannot be ‘switched off’

The human sense of smell affects 75% of daily emotions and plays an important role in memory.

The human nose is believed to be able to detect up to 350,000 chemicals

Emotion can be communicated by smell. There are suggestions that smell can influence mood, memory, emotions, mate choice, immune system and hormones.

Scenting does not impact on judgement and has been tested to prove that it cannot cause obsessive behaviour. Academics and researchers agree that scents are effective simply because they create a mood which
validates intentions.

Smell amplifies the sense of taste. Try this… if peeled pieces of apple are placed in one bowl, and peeled pieces of potato in another, and then the nostrils are held completed closed while a piece from one bowl is sampled, the two tastes are indistinguishable. That’s why a rotten head-cold severely impacts your appetite and sense of taste